New Year, New Job Search Strategy
Develop your personal brand
Keep going to professional organizations and industry conventions _ even if it means paying a fee. “We don’t spend enough money in branding ourselves,” he says.
By continually developing your brand, you will be able to offer solutions to employers looking for specific skills. “The only reason you’re going to get hired is if you’re perceived as being a solution to an employer’s problem,” Shea says.
Target your job search
Instead of sending out resumes to every employer, target six companies that you admire and where you think you will fit in the culture. Unless finances become a pressing concern, an unemployed worker should aim for a job at a company where they want to work and where they have potential to advance, Shea says.